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MAILED MASTERPIECE 09
NATIONAL BANK CRICKET SET
AGENCY: RAPP
AGENCY TEAM: Jason Hall, Kathy Maaka, Asher Hutchings, Rachel Street
CLIENT: National Bank
To demonstrate National Bank’s commitment to cricket, this piece packaged everything that club administrators would need to encourage registration for the events to become everything they would need to indulge in a quick game themselves. The tubes became wickets, and the box folded out to become a bat. Even the letter was considered, with the suggestion they could recycle it as the ball itself. This engaging pack brought to life the message that, for the National Bank, ‘playing as much as we can of the game we love – whenever, wherever and however we love it – is what it’s all about.’
